Hispanic Usage Accelerates, Half Of Users Prefer Spanish Content - November 13, 2003
Ross Fadner - HispanicBusiness.com
Like the population at large, Hispanic Americans are beginning to mirror the heavy Internet usage patterns of average online users, a yearlong analysis released Wednesday by comScore Media Metrix has found.
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MINORITY BUYING POWER EXPECTED TO RISE - August 25, 2003
By Steve Miller - THE WASHINGTON TIMES
Minority buying power in five years will triple what it was in 1990, indicating continuing major economic strides among blacks and Hispanics, according to a new study from the University of Georgia.
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Hispanic Purchasing Power Reaches $600 Billion - August 20, 2003
SANTA BARBARA, CA -- According to new estimates from HispanTelligence®, the research division of Hispanic Business Inc., publisher of Hispanic Business magazine, U.S. Hispanic purchasing power reached nearly $600 billion in the second quarter of 2003.
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Minority buying power to triple - August 15, 2003
Dianne Solis - The Dallas Morning News
Most dramatic will be the rise in Hispanic buying power: 356 percent from its 1990 level through 2008. In the past three years, Hispanic buying power increased nearly 30 percent -- more than any other U.S. group.
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Hispanics Optimistic About Future - August 5, 2003
New York -- (CBS) Hispanics in the U.S. hold both a strong desire to preserve their traditional culture and values, and optimism about their children’s opportunities in America.
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Five Things About the Hispanic Market - June 13, 2003
Luis Garcia -- What's all the fuss about the Hispanic Market? Sure it grew 58 percent in only 10 years so perhaps marketers suddenly see why $600 billion in buying power can be beneficial. But is that reason enough for the nation's marketers to suddenly go crazy over a niche population?
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Climbing Aboard the Latino Bandwagon - June 16, 2003
Anne D'Innocenzio, AP, NEW YORK --
Hallmark Cards is marketing 2,500 greeting cards for Hispanics, nearly double the number of a year ago, while Blockbuster has posted bilingual signs and stocked video rentals in Spanish in nearly a quarter of its stores. Kmart has a fashion line named for the Mexican pop star Thalia, a bid to woo young consumers. And Sears, Roebuck and Co. plans to unveil Lucy Pereda, a line of dressy women's clothing bearing the name of the Cuban-born TV lifestyle personality.
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Hispanics' Brand Loyalty is Marketers' Dream - April 7, 2003
ol-GAH-tay. That's how Colgate is pronounced in Latin America, where the familiar U.S. brand is often used as a generic word for toothpaste, whether or not it says Colgate on the tube. That's enviable brand recognition for Colgate not only in Latin America, but also in the United States where a growing tide of Latin immigrants brings all kinds of consumer loyalties from home.
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Merrill Lynch Expands Hispanic Focus - May 29, 2003
NEW YORK -- The wealth of affluent Hispanics is growing faster than that of the general community, notes Merrill Lynch. "The number of Hispanic households earning more than $100,000 a year grew 126 percent between 1991-2000, compared to 77 percent for the general American population," said Ms. Subha Barry, first vice president and head of Merrill Lynch's multicultural and diversified business development group.
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Barriers to health care: Hispanics find language, lack of insurance are double obstacles when families need treatment - March 13, 2003
ALEJANDRO BODIPO-MEMBA, FREE PRESS STAFF WRITER --
The rash covering 2-year-old Dariela Villamar's chest and back had her mother, Jocelyn Lobo, worried. But the first-time mom has no health insurance and speaks no English, and that means she has few places in metro Detroit where she can turn for help.
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Hispanic Opinion Tracker (HOT) Study Results - March 17, 2003
NEW YORK -- People en Espanol announced today the results of its 2002 Hispanic Opinion Tracker(tm) (HOT) Study -- a revealing study of Hispanic Americans across the nation.
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A NEW AMERICA EMERGES – by JD Moya
It goes without saying that a new America has emerged. Each day brings more news of the tremendous growth of the Hispanic population. Revised census data shows new figures of approximately 39 million Hispanics, up from the initial count of 35.3 million. Even more revealing as to the growth of this market are the following facts:
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